With the 2011 NASCAR season racing towards a dramatic finish, AFLAC commissioned CSE to produce and edit a 30-second spot congratulating Carl Edwards on his success. However, with only three points separating Carl and fellow Sprint Cup chaser Tony Stewart heading into the final race of the season, the commercial’s messaging would depend on the race’s outcome. CSE created two versions of the spot. Ultimately this version aired on the ESPN networks and SPEED immediately following the race.
Produced and edited by Matt Clement
Matt Clement Online 